Custom Logo Design & Development
Your logo should not only let prospects know what you do—it should captivate them. Your tagline can further define your market niche and communicate your company’s core benefits to your target market.
A logo is not static—it must change as your company or market changes. Consider McDonald’s and AT&T. Each has updated its logo’s look and feel numerous times; as a result, these companies consistently reflect a modern sensibility.
A Unique and Highly Effective Process
To create an effective illustrated logo for your company, AG Media begins with a discovery process, during which we learn about your business and discuss ideas for your identity. Rather than taking a shot in the dark, we choose—in close collaboration with you—an agreed-upon “visual direction.” For example, through the discovery process we may determine that a company wants a cutting-edge logo with a progressive font style, vibrant colors, and a circular symbol that expresses motion or action. We then identify several existing designs that are to the client’s liking. This provides a solid foundation upon which to build the logo that best represents the client.
Sometimes a logo just needs a few tweaks and minor updates to bring it to the next level. For cases like these, our logo modification program is a perfect fit. We will alter your existing symbols, graphic effects, shading, colors, etc., and explore numerous fonts and color combinations until we reach the design around which you’ll develop the future of your business. We’ll do a thorough review of your brand identity and give you our honest, expert opinion on whether your logo needs a facelift…or a whole new face.
Business Collateral and More:
Now that you have a unique and dynamic logo, we can incorporate it into your business stationery, add animation for video or online use, or provide any of the following add-on options:
- Corporate stationery design – The look and feel of your stationery and collateral represent an important part of making a positive brand impression on clients and prospects alike. Showing that you care about your image signifies that you care about your clients.
- Tagline creation – A memorable tagline secures your place in the market and in your niche, but “cute” is usually not a good idea unless you are Nike or another nationally known brand. Instead, an effective tagline should further define what you can achieve for your prospects.
- Animated Flash logo – Add the WOW! factor to your company web site. Subtle, well-designed brand animation can make your logo “pop” and set you apart from competitors.
- Logo variations – Often your logo will need several different versions—for example, one version for color backgrounds, a 3-D version, a flat version and an embroidery version.