AG Media strongly recommends web marketing via advertising and PPC (Pay per Click) networks. After cautiously reviewing this advertising tool over the last few years, there is no doubt it is one of the most powerful lead generating tools available.
Why try Web Advertising?
Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, Print Ads and Direct Mail and other traditional advertising media. Think of it this way … you only pay for an INTERESTED lead if they choose to visit your site.
It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.
This supports the psychology of buying that demands instant gratification towards their marketing needs. People don’t like to wait … they want answers and solutions – and they want it now! With PPC they are one click away form your most important marketing tool, your site. (This assumes you have a well-designed, compelling and lead-generating site.)
Best of all, in many cases we are paying $1.00 per lead or less.
How does Web Advertising Work?
AG Media is a professional partner and authorized consultant with both Yahoo and Google. We also use other effective networks depending on your region and products. Display advertising for some business on key sites is also worth serious consideration. For example your ads can run on “Business Week” or “Technology Today” etc. as a banner or tower ad.