A landing page is exactly what it says … a page where a prospect or interested party lands online. (Destination URL). They almost always include a lead capture form, or an e-commerce back end.
There are two types of landing pages:
- Reference – Present relevant information to the user.
- Transactional – persuades a visitor to complete a specific transaction.
Landing Pages as above are often tied into Google AdWords campaigns, Press Releases, Social Marketing, Tweets, Blog posts, etc, to raise awareness and drive traffic. The message it presents combined with the imagery and strategy behind the offer will determine the landing page’s success. For this reason the design and messaging of your landing page is essential.
Why do you need a Landing Page Design & Template?
Almost everything a business or an organization does is about provoking an action. This action could be a donation, a membership, a purchase, a request for quote, request a meeting, get an email newsletter, download a guide, etc. If you are not using landing pages and interactive forms to encourage these actions, you are missing an incredible opportunity to attract, promote and capture leads.
Landing Pages can be designed to promote a specific event, offer, sale or even a simple engagement action. They can be tied to online advertising campaigns, social networks, search results, blogs, reference sites, and so on. They are quickly becoming one of the most powerful marketing and conversion tools used today.
Our Landing Page Design Services
AG Media offers custom landing page design … usually within our WordPress CMS environment, where an unlimited number of landing pages can be created, once we have uploaded your design template and activated the module. Landing page designs can be very simple or very complex, and can include creative services such as persuasive copywriting, visual direction and advertising strategy.
AG Media also offers custom landing page design for each specific campaign. This service includes:
- Custom design within your existing landing page template
- Image Search
- Custom call to action button design
- Messaging and Content Optimization
- Coding inside of WordPress CMS or HTML